SaaS copywriting system

SaaS sales pages that convert, shipped in 5 days.

A proven 5-step method + AI acceleration. Fixed pricing, no endless quoting, no agency billing by the hour.

Bilingual EN/FR · Documented frameworks · 100% productized

Your sales page lists your features. Nobody clicks.

The classic trap for a technical SaaS company: the page speaks to the product committee, not the prospect. You pay for ads to drive traffic that leaves without grasping the value.

Feature list

Modules, integrations, architecture. The prospect wants a benefit, you serve a catalog.

Jargon only your engineers understand

"Innovative performance management solution" — hollow copy doesn't convert, even dressed up.

Generic CTA

"Request a demo" with no context, no risk reduction, no alignment with the real product stage.

No trace of method

No customer research, no angle, no hierarchy. Text written to fill the screen.

The MAGAR.IA system in 5 steps

A documented method, applied to every project. AI accelerates the draft, the system ensures quality.

01

Customer research

Avatar, awareness level, ranked pain points, exact vocabulary. 30-45 minutes on video + audit of existing pages. No blank brief to fill out.

02

Strategic angle

We extract one unique mechanism: what you solve, how, for whom. The rest of the copy flows from that. One angle, not three.

03

Framework skeleton

PAS for short pages, AIDA or B2B SaaS landing structure for full pages. Every section has a clear job — no filler.

04

AI-augmented generation

First draft generated via Claude pipeline (Sonnet 4.6 + Opus 4.7 as critic). Maximum speed, high baseline quality. AI is the accelerator, not the decider.

05

Strategic editing

We keep what converts, cut what sounds corporate. Read-aloud pass, anti-jargon check, alignment with the objection grid.

Three ways to access the system

From self-serve template to ongoing retainer. Fixed pricing, scoped delivery, no custom quoting.

SaaS Swipe Pack

The system, self-serve

€47 excl. VAT (€56.40 incl. VAT)

Instant download

  • 12 sales page templates (B2B SaaS, B2C, freemium)
  • 8 fill-in email sequences
  • 4 structure frameworks (PAS, AIDA, B2B landing, SaaS sales)
  • Objection library sorted by persona
  • PDF + duplicable Notion workspace
  • 12 months of updates included
Download the Swipe Pack

Copy Subscription

The system, on retainer

€800 excl. VAT/month (€960 incl. VAT/month)

3-month minimum

  • 1 page or email sequence written each month
  • Unlimited revisions on the monthly deliverable
  • Priority request queue
  • Async Slack or email
  • Quarterly conversion-rate audit
  • No long-term commitment beyond the quarter
Start the subscription

Bilingual FR + EN on the same project: +30% on the formula. Simple quote, Stripe or wire payment.

Before / after — case studies

The system applied to real SaaS products. Anonymized out of respect for clients — the mechanics are identical.

B2B vertical SaaS (animal health)

Before

Lists the modules: case files, online booking, billing, client portal. CTA "Request a demo".

After

Hits the clinic's real rhythm: "Between two patients, you shouldn't be fighting ten tabs." CTA "Reserve tester access" — scarcity + alignment with the actual product stage.

Logic

The headline names the real pain instead of announcing the category. "All-in-one" becomes "less time on the screen, more time on the animal" — the deep motivation, not the sales argument.

Bilingual mobile app (social reading tracker)

Before

Lists the pillars: tracking, social, alerts, AI recs, affiliate purchase. CTA "Download".

After

Hooks with a lived gap: "You read a lot. You forget half of what you loved." The 4 pillars become a narrative (tracking → alerts → social → AI recs → buy). CTA "Start free — web, iOS, Android".

Logic

Features are no longer flat-listed, they're ranked into benefits. "Before you hear about it anywhere else" turns a technical alert into an emotional advantage.

How much should a SaaS sales page cost?

Price ranges by type of provider, factors that move the quote, ROI math. Complete 2026 pricing guide.

Read the pricing guide →

Frequently asked questions

How fast do you deliver a sales page?

An Express Page ships in 5 business days from the brief. The Swipe Pack is available for instant download. The subscription delivers 1 page or email sequence per month with unlimited revisions.

Why fixed pricing instead of a quote?

Because our method is productized: the scope of work is known up front. No hourly billing, no surprises. You know what you pay before ordering.

How is your method different from an agency?

An agency bills time. We bill a deliverable. Our system (research → angle → framework → AI → editing) is documented in 5 steps and applied to every project. No juniors learning on your account.

Does AI do all the work?

No. AI accelerates the first draft from a structured brief, but strategic angle, customer research, and final editing are human decisions. Typical ratio: 70% AI on the draft, 30% human on what makes the difference.

What SaaS products do you work on?

B2B technical SaaS (DevTools, EPM, cybersecurity, vertical platforms), friction-heavy B2C SaaS (mobile apps, marketplaces), and freemium products converting users. We avoid saturated markets with no clear product differentiation.

What if the page doesn't convert better than before?

The Express Page includes one revision to adjust the angle if early tests disappoint. The Copy Subscription is built to iterate month after month based on observed rates. We don't guarantee a specific conversion rate — too many external variables (traffic, price, product) are at play.

How does the subscription work in practice?

You send one request per month (sales page, email sequence, or rewrite of an existing page). We deliver in 5 business days. You then get unlimited revisions on that deliverable until validation. 3-month minimum, then no commitment.

Do you write in French too?

Yes. Every offer is available in French and English. For a bilingual deployment (FR + EN) on the same project, add +30% to the chosen formula's price.

How do I order?

For the Swipe Pack, an email to [email protected] is enough — you get the Stripe link and access right after. For the Express Page and subscription, start with an email — we book a 30-min brief within the week.

Payment and production lead times?

Payment on order (Stripe or wire). Production starts once the brief is signed. Contractual lead time: 5 business days for the Express Page, calendar month for the subscription. The Swipe Pack delivers in 5 minutes (automated download).

Your sales page deserves more than a feature list.

Start with the Swipe Pack at €47 if you want the system self-serve. Order an Express Page if you want bespoke in 5 days.